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2019年中销量盘点:中国最畅销外国车,易主了

时间:2019-07-16
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6月份,国内汽车市场在连续12年连续亏损后首次出现正增长。根据协会公布的最新数据,中国狭窄乘用车的销量同比增长4.9%至176.6万辆。然而,过去六个月的尾巴增长只带来了好消息,对公司“记录”的真正影响远未到来。

日本是2019年上半年中国汽车市场的最大赢家。每个人都应该同意。但事实上,这种说法并不准确。说前三大丰田,本田和日产占日本品牌在中国的销售额的85%以上,更不用说今年第四和第五的马自达和三菱销售压力了。它仍然相对较大,准确地说,应该是日本前三名是上半年中国汽车市场的最大赢家。即使是曾经被称为神车的大众汽车,今年上半年也下降了近10%,因此市场份额被日本人超越。德国日本人也改变了“中国最畅销的外国汽车”。

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根据最新数据,今年上半年,本田新车销量为745,400辆,同比增长22.4%,暂时超过日本前三名;日产销售718,200辆新车,同比下降0.3%,而丰田的两家合资企业销售半年。总和是691,200。从排名的角度来看,本田在2018年继续保持前三名的位置。尽管紧随其后,日产的增长放缓。随着丰田的各种全球汽车更换的到来,它将带来日产。威胁。

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汽车市场一直在下滑,需求低迷,市场销售悲惨。但是,如果你注意特定的模型,你会发现极化正在增加。

假设每个人都喜欢汽车。当需求良好时,有2万人想购买它,但一辆汽车只有15,000个容量。那么5000人可能会因为各种原因选择B车,比如不等,价格很强。或C车,可能有三辆车销售:A 15,000,B 4000千,C 1000。

当需求低且需求下降时,A车的生产能力仍为15,000辆,但想要购买此类车型的人数已降至不足15,000辆。这时,大多数人还是喜欢A车,然后是B和C车。订单可能少于几百个。可能有三个汽车销售:14,000,B和C分为少于1,000辆汽车。这种模式忽略了可能产生影响?母髦忠蛩兀缈獯妫导郏鄯裰柿康龋旧峡梢越馐鸵幌拢杂谝患移倒纠此担涤幸涣厩看蟮拿餍浅抵皇窃谄档亩焓谐。钟杏餐ɑ酢?

本田拥有从A0到B的基准汽车和明星汽车。在AO级市场严重萎缩的情况下,飞度仍然保持每月10,000辆汽车的销量,这对年轻消费者来说是值得的。甚至POLO也只能眨眼。 Fit在6月份销售了156万辆。虽然六个国家的一些消费者担心他们无法购买集中式汽车,但考虑到大环境,它仍然可以被描述为适合水平的“变态”。上半年,飞度累计销量为83,500辆,同比增长56.2%,同级别市场份额排名第一。

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雅阁上半年累计销量11.19万辆,同比增长57.3%,这个销量约等于凯美瑞+天籁;从销量上来看,凌派的换代是成功的,上半年斩获累计销量7.13万辆,同比增长31.1%,也是广本销量的一个支撑,对于二三线城市的经销商而言,凌派这样的车是不可多得的;在混动的加持下,奥德赛的销量也出现了突破多年保持水准的苗头,6月奥德赛销量4144辆,同比增长105%,再一次确立了奥德赛在MPV行列的明星地位。

广本在公布上半年销量的时候,只列出1 - 6月销量冠道3.54万辆,缤智5万辆,并未提到同比增长,由于乘联会数据还没有出来,按照主机厂公布销量的“惯例”,我们可以推断广本的SUV都出现了负增长。不过,从整体正增长的结果看,SUV下滑的幅度应该不大,轿车的增长足够补回来。

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相比之下,东本的明星车要少一些,但思域,CR-V拥有强大的市场号召力,两车6月销量均突破2万辆,要知道这个成绩足以使它们分别站上细分市场第一位置。此外,东本激发单月销量在4000辆左右,虽然比雅阁差距仍然很大,但比它的前任思铂睿就好很多了。

日产也有日产的销量“看门”车“家轿王”轩逸6月销量3.57万辆,上半年累计销量20.95万辆,神车朗逸都难以望其项背;奇骏 - 逍客组合也表现坚挺,6月,奇骏单车销量1.85万辆,同比增长8%,逍客1.49万辆,同比增长12.5%。

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XX从轩辕到齐君和黑客,说东风日产的日子是由A级轿车支持并不是太多,因为司马和楼兰的另一边几乎被遗忘了。幸运的是,天柱的更换解决了国产2.0T发动机,并且销售开始发力。 6月,订单量超过10,000,实际交货量为8002.

大众汽车是第一个提出平台概念并用它来增加市场份额的品牌,但不可否认的是,丰田的TNGA在终端中发挥了进一步升华和挖掘的作用。第八代凯美瑞,1 - 6月的累计销量为850万辆,同比增长11%,绝对量不如雅阁,但凯美瑞混合是同级别中的最高份额,说最“硬核”的B级轿车一定是凯美瑞。

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此外,从亚洲龙到新一代雷凌,TNGA为丰田在中国的汽车布局带来了新的竞争逻辑。亚洲龙已上市超过三个月,订单量为29,700辆,6月交付量为5,611辆;一个半月,订单是25,000,混合占30%。这在A级轿车中是前所未有的。

丰田也拥有SUV的“资本”。汉兰达站在七辆SUV的“不败的千禧年”中。上半年的销量为47,700。虽然普拉多老了,但在全国六家的帮助下,6月的月销量为4,526辆,同比增长98%。上半年累计销量为19,624辆。此外,目前RAV4在激烈的竞争中,CR-V,Tiguan L甚至齐君走出了几条街道,而C-HR和张泽的个性注定了它的利基定位,上半年的两个销量都是28,000车辆和29,800辆车。

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Known as the "Japanese three Musketeers", the Accord, Camry, and Scorpio, the sales performance in the first half of the year made a summary, the Accord absolute sales are the highest, reaching 11,19 units that Magotan and Passat can not match, greatly boosting confidence for Guangben. At the same time, we will clarify and strengthen the power line of Guangben Turbo + Hybrid; Guangfeng is backed by the parent company of thousands of vehicles around the world. Compared with the sales of Buddhism, we will pursue profitability without pursuing the quantity. Camry will succeed in the replacement of the TNGA platform. The terminal has established a "high-value" cognition. Even when the BMW 3 Series clears its inventory, it does not threaten the Camry, and from the absolute sales point of view, the 85,300 half-year transcripts are fully available; the final replacement of the Scorpio seems a bit After falling into the people, the manufacturers themselves did not disclose the sales volume of Tianzhu in the first half of the year. I roughly combined it, it should be about 34,000 vehicles. Can you bravely chase after the second half of the year?

The strong sales performance of Japanese brands is inseparable from the strong competitive products of the three major brands in various market segments. Perhaps, you will say that the public does not have a "hard currency"? Tiguan L, Passat, LaVida, Magotan, Sagitar. Inside, some models are still growing. From the perspective of sales performance, Volkswagen has a problem of relying too much on the positioning of A-class cars and SUVs, and the problem is not in place. These drawbacks are magnified. This led to a decline in the German market share represented by the public.

Brands, marketing, channels, services, etc. are just tools for assisting, car companies participate in competition, and the core of the market voice is still the model. When the market competition intensifies, the self-owned brands have tried their best to speed up the product rhythm. This is because the US department is not as good as the German system, and the German system is not as good as the Japanese. In the second half of the year, the Japanese top three will still have a lot of new cars introduced.

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xx新一代雷凌正在上演,卡罗拉还会远远落后吗?事实上,今年的合资A级车市场因为更换了Corolla/Ralink和Sylphy而特别活跃。毋庸置疑,新一代卡罗拉将增加底盘纹理,配置级别和基于TNGA架构的混合型号的比例。选择双叉骨后,竞争力将得到有效刷新,新车将于8月底正式上市。

自四月份上海车展发布以来,新轩逸已经热身。它已经到了扩大的时间,并于7月16日正式推出。形状就像一个“小蝎子”,里面有一个很大的舒适空间。可以说,除了必要的复兴之外,这一代轩逸还是为了进一步增强其舒适家居的优势。动力仍然提供1.6L + CVT的组合,但实际上只是为了满足旅行需求。

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从沉重的角度来看,下一步是谈谈10月左右上市的RAV4,基于TNGA架构,刚性设计风格,提供与凯美瑞相同的动力选择,2.5L自吸式和混合动力版,或者值得期待。最轻微的缺乏诚意是,在9012年,丰田实际上比海外更晚一年取代中国这样一款重要的SUV。

与替代RAV4相同,广汽本田将在下半年推出CR-V姐妹车。新车和CR-V之间的关系就像Binzhi和XR-V。考虑到CR-V的大空间和高兼容性,值得期待以前从未见过的SUV车型。此外,受国家六大排放标准影响的GK5飞机目前已在部分地区停产,这意味着广本将尽快推出新一代车型,以弥补销售不足。新车将于10月在东京车展上推出。在国内推出。

In the first half of the year, the Chinese government further clarified the retreat of subsidies for new energy vehicles and released the signal of continuing to open the automobile market. The overseas brands in the head are ready to seize the opportunity to electrify and accelerate the rhythm of Dahua and the world. Needless to say, the two fields, it seems that even Nissan has placed the focus of electrification on the top of the mix.

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Toyota's action continues, on the basis of the localization of the hybrid system, the first batch of domestic PHEV models Corolla/Ralink PHEV was launched in the first half of this year, and then the e-TNGA pure electric platform C was released at the Shanghai Auto Show in April. -HR/奕泽EV. Finally, in May and June respectively, it announced that it has built a new electric vehicle factory in China with an annual production capacity of 400,000 units, and has reached a cooperation agreement with Ningde Times and BYD for the battery business.

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At the Shanghai Auto Show in April, Honda once again emphasized the plan for the launch of electric products. By 2025, more than 20 electric models will be launched in China, and it is announced that plug-in hybrids will be launched next year. In addition, Honda actively promoted the preparation of the first batch of pure electric vehicles. Among them, the concept VE-1 will be delivered to the users in the second half of the year. This car was the prime minister of the Guangzhou Auto Show last year. The cruising range is 340km, the battery capacity is 53.6kWh, and the guiding price is 225,800 yuan. The Dongfeng Honda version of the pure electric car X- The NV concept car will be unveiled and will be launched in the fourth quarter of this year with a cruising range of 401km.

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xx在前瞻性技术的情况下,日产经常表现得非常冷酷。这一次,通过第一届世界新能源汽车大会,日产的副主任Sakamoto Hideo宣布了日产的新能源汽车计划。日产希望能够到2022年。全球每年销售100万辆电动汽车和e-POWER车型,中国汽车市场有望消化30%的销量。根据东风日产此前发布的产品计划,截至2022年,日产将在中国市场推出四款e-POWER车型和三款纯电动车型。

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